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National Take Your Cat to the Vet Day

Did you know August 22nd is National Take Your Cat to the Vet Day? If you’re like me, then you had no idea there was a whole day dedicated to taking your cat to the vet. At this point, your vet is probably pretty booked up for the day and your day’s plans probably didn’t include rushing your cat to the vet just so you could say you participated in the day. So, let’s pretend that this ‘day’ is an all month-long event. Now you have the rest of the month to participate! You’re welcome.

National Take Your Cat to the Vet ‘Month’ was created to build awareness among cat owners for the need of regular veterinary care. My cats tend to be hide and seek masters and this makes it easy for them to hide their illnesses. This is why it is important to schedule an appointment with your veterinarian – preventative veterinary care is always better than reactive veterinary care. It is important for cats at every stage in life to have a regular vet check-up and here is why:

Kittens First Vet Visit – Grab the Tissue Box

This first vet visit is crucial. During this visit, you will want to ask your veterinarian about specific kitten care issues. This includes what food to feed your kitten, how much to feed it and how often to feed. You can also ask about how to control parasites, when to schedule your next appointment for vaccinations and what time is appropriate for your cat to be spayed, neutered or declawed.

Besides being a great time for you to ask some questions this is also your kitten’s first physical. The veterinarian will do some routine checks to make sure your precious baby is as healthy as possible and give you advice on how to keep your kitten happy and healthy. The veterinarian will more than likely take your kitten’s temperature, listen to the heart, palpate the organs, test muscles and joints for mobility, check the coat for fleas, check ears for infections or mites and check the eyes.


Veterinary Checks for the Adult Cat – Where did the time go!?

Your cat’s an adult but that doesn’t mean they don’t need you. They still live in your house, eat your food and demand your attention – sounds a lot like some college students, right? The point is, your cat may be an adult but that doesn’t mean they are fully independent. Sure, they groom themselves, regulate their own food, and don’t require you to show them the door to use the bathroom but this doesn’t mean that they will tell you when they aren’t feeling well. This is why regular vet visits are important.

Just like people, cats need routine check-ups to ensure they are happy and healthy. In fact, it’s not a bad idea to schedule your cat’s appointment at the same time you schedule yours. This way it is at the forefront of your mind.

According to Royal Canin, this is what you can expect at your cat’s adult veterinary visit:

  • Some poking and prodding. Your veterinarian will feel your cat’s body from nose to tail, noting any bumps or lumps, feeling its muscles and inspecting its coat. She’ll check inside its ears, looking for signs of infection or external parasites such as fleas, ticks, ear mites or ringworm. The examination will also help the veterinarian note whether your cat is overweight or obese.
  • A closer inspection on the front end. Your veterinarian will inspect the inside of your cat’s mouth. Dental problems can portend broader health issues such as infections or eating disorders. At look at your cat’s oral health can reveal tumors, loose teeth, or infected gums.
  • A closer inspection on the back end. Yes, expect your vet to take your cat’s temperature, rectally. This simple act can immediately alert to a potential underlying health issues that might otherwise be masked. In some cases, your veterinarian may want to do a urine test as well, which can reveal problems with kidney performance and bladder health. Finally, she might also want a stool sample in order to check for internal parasites such as roundworms, hookworms, and tapeworms or microbes such as Giardia or Coccidia.
  • A good listening to. Expect your veterinarian to pull out the stethoscope and listen to your cat’s heart and lungs, an exam that can reveal problems with your cat’s heartbeat or respiratory issues. Your vet will want to listen to you, too: What questions do you have? Have you observed any new behaviors in your cat that have puzzled you? Has her diet or eating habits changed? What kind of exercise does she get?


Senior Check-Up – Not old, just vintage

You are your cat’s health advocate - talk about a lot of responsibility! It is your job to watch for warning signs of illness as well as any changes in behavior as your cat ages. Some of these changes may be changes that come naturally with age but it is always important to check with a veterinarian first.

This vet check will consist of the standard ‘physical’ and will also include a more thorough check of mobility changes and dental changes. According to Royal Canin, “Older cats tend to experience more dental disorders, which can impair their eating and cause significant pain.” During this visit your vet may recommend diet changes to keep your cat at a healthy weight.


Still skeptical about taking your cat for routine vet checks? Check out the articles and infographics below for more information on the importance of routine visits:

National Dog Day

While every day seems to revolve around my pooch getting all the attention she wants, there is a specific day for us to honor our furry best friends—National Dog Day on August 26th! This day is to encourage dog owners to appreciate and share the love that our dogs bring to our lives. It is also to draw our attention to the dogs who are still in need of finding a good home.

Dogs are not only there to listen to all of our daily problems, but also serve as therapy dogs, emergency services dogs, or part of K9 units. They play many roles in our lives, so this day is dedicated to recognizing everything they do for us and recognizing what we could do for other dogs who may not live in ideal situations.


This day might mean you recognize your pet by giving them an extra treat and a longer belly rub, but there are other things you can do. You can get a shirt with your dog’s face on it, so everyone can see that you have the best dog. You could have a professional photoshoot with your pup or even consider getting a tattoo for a permanent reminder of your love for your dog. If you wanted to go more in the traditional direction of spoiling your dog, you could give them a massage, long belly rub, or a luxurious bath. If you’re going for more physical items, what better way to show them they’re the best then by giving them a new and flashy collar and leash set so all the dogs on the block are jealous? Throw a bunch of toys their way, and the happier they’ll be.


Sadly, not all dogs have the opportunity to enjoy this kind of treatment, so the smallest thing could be the biggest gesture. Donating old pillows and blankets to your local dog shelters might not seem that exciting, but that means more bedding for the dogs waiting for their forever family. You could also volunteer at the shelter to help these waiting pups get some exercise and work on their interaction with people and other dogs so they’re prepared when they’re selected.

While your pet should always know how much you value them in your life, National Dog Day is a good time to make an extra effort in expressing your love for them. This showcase of love could show others how important they are and lead them to see the importance of a relationship between dog and owner. These ideas might not seem like a lot to you (some maybe a tad extreme) but your dog will love the special attention and extra cuddles forever.

Work Like a Dog

I don’t know about you, but working like a dog sounds like a fun day if you ask me. My dog’s week consists of car rides to doggy daycare, getting belly rubs every free moment, chasing rabbits around the yard and sneaking food when mom isn’t looking. Sounds like a pampered paradise, right? Unlike my dog, there are hundreds of dogs whose jobs extend past just being man’s best friend. Take a look at some of the jobs dogs do on a regular basis and the training they go through to get there.

Leader Dogs for the Blind

Leader Dogs in training spend an average of four to six months on the Leader Dogs for the Blind campus in Rochester Hills, Michigan preparing for their work as guide dogs. The dogs progress through phases of training. They are introduced to the harness they will wear during guide work and begin to build on the basic obedience skills they learned as puppies by incorporating skills that are specific to being a Leader Dog, such as targeting a chair or a door. The dog’s instructor compiles information about the dog during training, such as the dog’s pace, pull, temperament, and areas where the dog excels or may need additional training. This information will help the instructors make decisions about which dog should be paired with which client to ensure a successful partnership.

Training sessions are balanced with relaxation and recreation; the dogs have multiple times every day that are designated for play with other dogs and with humans (on-campus volunteers and the dogs’ instructors). The dogs will also have formal evaluations and vet checks during the training period with action plans to ensure every dog is meeting the standards needed to become a Leader Dog. If everything goes well, when the next class of clients arrives at Leader Dog’s campus, the dogs who have completed training will soon be going home with their new partner and best friend!

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Social media is a one-stop shop for fashion ideas, catching up with friends and of course, cute dogs. Some dog accounts are owners sharing their pet, while others are from the perspective of the pet. Coastal Pet reaches out to some of these accounts to help spread awareness of new products and to build relationships with real life users of the product to gain feedback. Accounts such as elwoodandandozzy_bulldogs on Instagram are just one of Coastal’s many social media models. Outside of being cute, taking long naps and watching the Chicago Cubs play these dogs are considered dog models. Their job is to have fun, be spunky and allow their parents to document a day in the life of these bulldog brothers. Although this may seem glamorous, these dogs can attest to the fact that missing naps can result in some serious grumpiness. 

Elwoodandozzy 12


Other Work

Police dogs, hunting dogs and herding dogs all do jobs outside of being the playful companion we all know and love. These dogs go through extensive training and find their jobs to be exciting and rewarding. Every dog needs a job, whether that is carrying a backpack home from the school bus or fetching a ball. According to Cesar Millan giving your dog a job helps “boost their self-esteem to feel like they’re contributing to their pack”.  So maybe in the end all dogs have a job. Some are guard dogs or service dogs while others are models and the active companions we need to keep our health on track.




National Lost Pet Prevention Month

Lost Pet Prevention

Warmer weather means more adventures outside and who wouldn’t want their furry companion to take the trip with them? The drawback to letting your pet tag along is the potential of your pet running away or getting loose. Traveling and spending more time outside exposes your pet to new environments with new noises and smells that could peak their curiosity and cause them to wander away. The new noises, such as the fireworks you enjoyed during the 4th of July, could scare your pet into finding a new hiding spot. This is why PetHub declared the month of July National Lost Pet Prevention Month. They understand the importance of informing owners of the steps they can take to keep their pet from running away and resources that are available in the event that it does occur. So, we gathered some tips for you to keep in mind during your summer fun.

Pet Identification

Your pet should have an identification tag attached to their collar with contact information, such as the owner’s phone number, and/or proof of vaccinations. This will make it easier for the owner to be contacted and anyone who would find your pet would know it is safe to interact with the dog. Another technique is by creating a personalized collar, where contact information can be placed directly onto the collar, through options like embroidery or laser engraving. Personalized collars add an extra level of security because an ID tag can easily fall off the collar. There is also the option to get your dog microchipped. This method implants a microchip under your dog’s skin with a unique number which is then assigned to your dog. This chip can be scanned by veterinarians to identify the dog and provide the owner’s contact information. This method is beneficial if your dog were to slip their collar or not have an ID tag. However, it is suggested that even if you microchip your pet you should also include an ID tag on their collar.

Correctly Sized Collars and Leashes

Everyone wants their pets to have the cutest collars and harnesses but proper sizing is the most important. If you pet’s collar is too loose, they could slip the collar in one tug in the opposite direction; your pet’s collar should be tight enough that you can fit two fingers between the dog’s neck and the collar. You should also make sure the width of the collar is appropriate for your pet. If you have a large dog or strong dog, the collar should be made for large dogs and made of thicker material to ensure they cannot break the collar and escape.

Proper Training

While in cases of fright, many pets won’t think beyond getting away from what they fear but having properly trained your pet that this bad behavior is unacceptable could stop your pet from trying to get away if an opportunity would arise. 

Be Prepared

Thinking about your beloved pet running away and/or being lost is painful enough, so the best thing to do is create a plan for what you should do if it would occur. If the unthinkable does happen, you need to act quickly. You should have your pet’s records and proof of ownership readily available, as well as a current picture of your pet. This way people will know exactly what your pet looks like and will have knowledge of your pet if they were to find it. Spreading the word to more people means there are more eyes searching for your pet which enhances your chance of finding your four-legged family member.

For more information check out

National Pet Fire Safety Day

National Pet Fire Safety Day

July 15 is National Pet Fire Safety Day. This is a day to focus on keeping you and your pets safe, whether at home or enjoying the great outdoors. No matter where you are with your pet, the key to fire safety is prevention.

Safety Tips at Home

According to the National Fire Protection Association, nearly 1,000 house fires per year are started accidentally by pets. An estimated 500,000 pets are affected annually by home fires.

A few preventative measures will help prevent a house fire from starting and could mean the difference between life and death for your four-legged friends.

  • Never ever leave an open flame unattended.
  • Remove stove knobs or protect them with covers. Note that a stove or cook top is the number one piece of equipment involved in a pet starting a fire.
  • Consider flameless candles. Cats are notorious for knocking over candles with their tails, overturning lamps or space heaters, or spreading hot embers from fireplaces or ashtrays.
  • Check for potential fire hazards such as loose wires, stove knobs and piles of paper or other rubbish.
  • Confine young pets when you are away from home in a safe, secure area.
  • Use stainless steel or ceramic water dishes on wooden decks. Filtered and heated through glass and water, the sun’s rays can ignite the wood beneath the bowl.

 Fire Safety2 (1)

Help in the Event of a Fire

  • Be sure to include pets in your family fire drills, including who is responsible for each pet in case of an emergency.
  • Pet doors can provide an escape route.
  • Consider monitored smoke detectors to contact emergency responders. These provide an extra level of safety over smoke alarms.
  • Tech Tip – surveillance cameras can be remotely accessed through smartphones, iPads or computers.
  • Keep pets near entrances where they can be easily located by rescuers in the event of a fire. Post critical information in a front window using a window cling or sticker. Include the number of pets and where they can be found. Be sure to keep this updated.
  • Keep collars on pets and leashes near doors for first responders to lead pets to safety.

Fire Safety 

Safety Tips around the Campfire

We all love to take our dogs with us to enjoy the great outdoors, but remember that campfires and dogs don’t mix. Before you even light a fire, teach your dog to stay away.

  • Once a fire is burning, be sure to keep pets far enough away to protect them from sparks and smoke.
  • Never share food with pets around a campfire. Food becomes an added distraction from the dangers of open flames.
  • Keep in mind that fires hold heat for a long time after the flames are gone.
  • Sticks can be an irresistible temptation. Don’t allow dogs to play with the firewood…and be sure to put your axe safely away.


Keeping these fire safety tips in mind all year round will give you peace of mind and help keep you and your furry friends safe no matter where you roam.


Take Your Dog To Work Day

The week of June 19th is one giant party for those of us who own dogs. We kick the week off with National Dog Party Day on the 21st and continue the party with Take Your Dog To Work Day on the 23rd. For those of you who own rambunctious dogs, I am sure this week is sounding like a lot of work but I assure you your dog will quickly become the life of the office party. Many dogs got to celebrate "take your dog to work day" today with a special trip to their best friend's workplace. At Coastal Pet, our pets get to visit many days throughout the year for product testing and photo shoots. Here are a few dogs who visited with us recently.

Zoe is a three-and-a-half-year-old Great Dane who will make you question if you’re really as tall as you thought you were. Nothing says fun like having a dog in the office that is taller than your desk. Thankfully for us, Zoe was relaxed during her day spent at the office. She is as sweet as can be and was quite the helper when it came down to making Instagram cut outs for an upcoming event. She even offered up her leg in place of a ruler. She stayed close to her owner’s desk and was quite the trooper when co-workers came by to visit and commented on her size. She rounded off her day with a quick photoshoot on Coastal’s front lawn.


Hyperactive was taken to a whole new level with Mako in the office. She zipped in and out of offices and pulled toys out of boxes we didn’t even know existed. Despite her puppy ways, she was a hoot to have around. Mako is a 4 month old English Springer Spaniel puppy who may be energetic but is also cuddly to the core. While in the office, she took a field trip to a local state park for a full day photoshoot. She posed pretty, ate dirt and made some new furry friends along the way. By the end of the day she was happy to sleep and rest up for the next day’s adventures.

 Mako Blog (1)

Mr. Dog
Theo, or Mr. Dog as he is called by his owner, was thrilled to be at the office. He sniffed, explored and found his home in his owner’s office chair. His typing skills leave something to be desired, but he provided the moral support the office needed to get things done. Mr. Dog even had a mini doggie playdate with Gracie, another Goldendoodle while in the office. He left the office with not only new friends, lots of loving, and tired eyes but he also left with a new Coastal toy.

 Mr Dog 

Social Petworking

Social networking is prevalent in today’s society, but this domain is no longer dominated by humans. Pets are not only appearing in random posts or embarrassing videos on YouTube, but now have their own accounts where they share their activities and favorite products. The whole month of June is dedicated to recognizing the use of social networking by our favorite companions.

There are a wide variety of accounts and personalities throughout the social petworking realm. Some accounts are owners sharing their pet, while others are from the perspective of the pet. Social petworking can even be used to draw attention to important topics in the pet world, such as finding homeless pets forever homes or reconnecting a loss pet with its owner. These accounts are trying to gain a larger audience to share their message with people and companies who can relate and/or help. Coastal Pet reaches out to some of these accounts to help spread awareness of some of the awesome products we make and to stay in contact with real life users of the product to get great feedback. Here is a list of just a few of our great models who social petwork on Instagram:

 Ronan (2)

1. ronanthebrave

Ronan is a 5-month-old Vizsla puppy who shares posts of his daily adventures around the greater Toronto area. With his young age and endless energy, adventures are a common part of Ronan’s life, which can clearly be seen throughout his Instagram. Some of his favorite items are the K9 Explorer® Reflective Harness, Soy Adjustable Collar and Bergan® Collapsable Travel Bowl which are great for his hikes throughout the Greater Toronto Area.

Elwood and Ozzy_1Elwood and Ozzy_2

 2. elwoodandozzy

This next social media duo are English Bulldog brothers Elwood, 5 years old, and Ozzy, 6 months old. While they like going on walks to prepare for warmer weather, they also know how to enjoy a good power nap. How else are you suppose to stay awake for those crazy additional innings during the World Series, where Elwood and Ozzy’s favorite team, the Chicago Cubs, finally won?! Continuing with the importance of comfort, Elwood and Ozzy also enjoy going out in style in their Coastal® Reflective Wrap Adjustable Harness that not only offer comfort but safety on those nightly walks to the park.


3. pumpkinthebengal

Pumpkin is an energetic Bengal kitty that gets his name from his birthday being the day before Halloween. He likes to be in constant motion and climbing on anything he can. His account is full of adorable videos of his antics, some favorite videos include the ones of him flicking his cute little tongue for endless entertainment. While indoors, he is captivated by the Mega Turbo™ Scratcher and loves how it has two engaging sides for twice the fun. When he is on the go, he finds the Bergan® Comfort Carrier™ to meet his comfort and style needs.



This account is all about a Lab and Hound mix named Charlie that features all the fun he gets into on his farm and his other travels. As his username references, Charlie would like to spend as much time as possible outside in the sunshine to see what the day has to offer. Since he is busy keeping an eye on everything while also having tons of fun with his friends and family outside, he relies on his Sublime® Collar and Leash. This way he knows his collar has the strength to withstand his many activities and dirt in his life while also providing him with a stylish and funky option.


5. keepingupwiththeodor

Theodor is “the fluffiest” red toy poodle with the best taste in outfits. He loves to rock articles of clothing that shows off his strong and individual fashion choices (like his personal embroidered jean jacket) that make us love him even more! One of his favorite accessories is the Bergan® Comfort Sitting Dog Booster; it offers him a great view and keeps him secured. This is important for a dog who enjoys traveling to different locations to try something new and meet new people like Justin Bieber!

After a long day, there is nothing better than to get on social media and see these cute petworking accounts and see a sneak peek into their awesome lives!

Ways to Beat the Heat

Ways to Beat the Heat

Pool Dog

Summer is just around the corner, which means it’s already time to consider ways to beat the heat. I’m sure that your pets beg to go outside every chance they get. Keep the following tips in mind to help ensure a safe and fun summer for both you and your pet.

Tip #1 Stay Hydrated

Keeping your pet hydrated is one of the best ways to keep them cool and happy this summer. While it seems simple, it is something that is easily overlooked. Whether you are going to the park, on a walk or just out romping in the yard, be sure to plan ahead and bring plenty of water for both you and your pet. The Bergan® Collapsible Travel Bowl can snap onto your leash, making it an easy solution for when you are on the go. Light and compact when flattened, you can pop it up on the way and fill it from your water bottle or at the drinking fountain.

Tip #2 Maintain a Healthy Coat

A dog’s coat is a powerful tool for helping them regulate their temperature in all weather and it also provides natural protection from the sun. While some may enjoy a summer trim, many need to keep their coats year round. Regular brushing helps to remove dead hair which lightens their load and helps keep them from matting. In the summer months, brush your dog more often to help keep their coat light and healthy. Shed Magic® De-Shedding Tool is a great tool for helping to remove the undercoat and your dog will surely thank you for the relief.

Tip #3 Leave Breathing Room

Have you noticed that your dog seems to pant every time they get hot? This serves two purposes. One benefit is that panting allows moisture to evaporate from the tongue as well as from the lining of the lungs. The other major benefit is that the blood vessels in their face and ears expand causing the blood to flow closer to the skin allowing the heat to dissipate. If you typically use a muzzle when walking your dog, be sure that it does not restrict their ability to pant. When properly fitted, Coastal’s new Soft Basket Muzzle provides room to breathe comfortably.

Tip #4 Enjoy the Shade


Shade is another easy way to beat the summer heat, so when you notice your pet getting warm or tired, take a break in the shade and let everyone cool down.

Tip #5 Learn About Your Pet

Some breeds are prone to overheating, especially ones with tight airways such as Boston terriers, bulldogs and pugs. Overweight dogs are also at a higher risk for heatstroke and dehydration, so be sure to do your research and take all heat-related precautions that you find.

Tip #6 Never Leave Your Pet in a Hot Car

Even parked in the shade or with the windows cracked, the temperature in a car can rise well over 100 degrees on a warm day. If you must make other stops it is best to either leave your pet at home or bring along a friend who can stay with them and keep the car running.

Key Warning Signs to Look Out For

According to Pet Web MD, some of the top signs of overheating to look for in your pet include:

  • Heavy panting
  • Heavy drooling
  • Trouble breathing
  • Rapid heartbeat
  • Dark or red gums and tongue
  • Dizziness
  • Weakness
  • Agitation

If you notice any of these symptoms be sure to cool your pet down and offer them water to stay hydrated. If the symptoms persist, contact your vet immediately.

Keeping these tips in mind will ensure you and your pet get the most out of this summer!


For more information check out these sources:

10 Facts about Pet Cancer

10 Facts about Pet Cancer

By Dr. Kelly Diehl
Scientific Communications Adviser
Morris Animal Foundation

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May is Pet Cancer Awareness Month and a great time to learn about the risks of cancer, and what that means for your beloved pet. Cancer remains one of the leading causes of death in older dogs and cats, and affects one in four pets in their lifetime. Our pets share many of the same types of cancer that affect humans, as well as the same diagnostic tests and therapeutics. Here are 10 facts you should know about pet cancer:

  • An estimated 6 million dogs and 6 million cats are diagnosed with cancer each year
  • 50 percent of dogs over 10 years of age develop cancer
  • Lymphoma is one of the most common types of cancer in both dogs and cats
  • Second-hand smoke increases cancer risk in dogs and cats
  • Obesity has been linked to the development of certain forms of cancer in animals
  • Spaying a dog or cat before their first heat cycle significantly reduces a dog or cat’s chances of developing breast cancer
  • Skin cancers are more common in white-haired cats than in cats of other colors
  • There are more than 100 different types of pet cancer
  • Dog breeds with a higher risk for cancer include golden retrievers, Bernese mountain dogs, Scottish terriers and boxers
  • Dog breeds with decreased cancer risk include Chihuahuas, toy poodles, Yorkshire terriers and dachshunds

You can help protect your pet from cancer by checking out these Pet Cancer Prevention Tips.

Morris Animal Foundation has been funding pet cancer studies since 1962, and we’ve invested almost $7 million dollars to study cancer in not only dogs and cats, but in horses and wildlife, too. Read about our current cancer studies, and learn how you can join our fight against pet cancer.

Nighttime Walk Safety

As the nights grow warmer, dusk and nighttime walks become more common. Our dogs love to be outside chasing fireflies and enjoying the outdoors with us. Walking and adventuring in the evening can pose a safety concern for you and your pet. Unfortunately the light of the moon is not enough visibility to keep you and your dog safe while taking late walks. There are products that have reflective features that will help ensure your furry night owl stays safe.

Lazer Brite® Reflective Collars and Leashes 


Do you want your pup to rock the sidewalk streetlight like it’s a spotlight on the runway?

Lazer Brite® collar and leashes come in fun colors and unique laser cut designs that are sure to fit any fashionable pup. They are made with the reflective material safety professionals use and are reflective up to 600 feet away.   

Coastal® Reflective Wrap Harnesses


Are you unwilling to part from your favorite collar and leash, but want to make sure your dog is safe during your evening walks?

The Reflective Wrap Harnesses are available in six vivid colors that will pair perfectly with your pooch’s favorite collar and leash set. Harnesses are made from soft, breathable mesh and feature reflective piping and patch for nighttime safety.

Coastal® Reflective Safety Vests

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Are you and your dog on the go all day and night with no time for an outfit change?

The Reflective Safety Vest ensures your dog is visible during the day and night with fluorescent colors and reflective material. The adjustable design and lightweight material offer a comfortable fit for all-day use.

K9 Explorer® Reflective Collars, Leashes and Harnesses


Do you and your four-legged explorer lose track of time while on the trail and find yourself getting back later than intended?

The K9 Explorer® collection combines outdoor fashion and reflective safety with quality to withstand the elements.

Using products that have built-in reflective properties will help keep you and your pup visible during all of your favorite nighttime activities.